Prep Workshop — Brussels AI Sales Hackathon
About this workshop
Free 2-hour live prep session, 6 days before the Brussels AI Sales Hackathon. Get the brief, meet potential teammates, and set up your stack so Day 7 you ship.
Prep Workshop — Brussels AI Sales Hackathon
A free 2-hour live online workshop to get you 100% ready for the Brussels AI Sales Hackathon on Saturday, July 11, 2026.
We run it exactly 6 days before the hackathon, so the whole journey fits in 7 days: 1 day to prepare → 5 days to build → 1 day to ship.
Prerequisites
- A laptop with a recent Chrome or Edge browser.
- A free account on an LLM provider (OpenAI, Anthropic, or a hosted alternative).
- Basic comfort with TypeScript or Python. No prior agent experience required.
- 15 min before the session: install Node.js 20+ and Git.
Detailed agenda (120 min)
| Time | Session | Outcome |
|---|---|---|
| 0:00 → 0:15 | Welcome + the Sales Jordan brief | You understand exactly what to build |
| 0:15 → 0:35 | The stack (LLM, CRM, voice, deploy) | A shortlist of tools for your team |
| 0:35 → 1:00 | Live demo: 1 agent in 25 minutes | You see the end-to-end loop |
| 1:00 → 1:30 | Team formation breakouts | You leave with 2–4 confirmed teammates |
| 1:30 → 1:50 | Judging grid & scoring | You know what the jury rewards |
| 1:50 → 2:00 | Open Q&A | Every question answered |
Deliverables you'll leave with
- ✅ A confirmed team of 2–4 (or a clear path to one).
- ✅ A starter repo cloned and running locally.
- ✅ A judging checklist to self-score during the build sprint.
- ✅ Access to the private Slack channel for the hackathon.
Downloadable resources
- 📄 Hackathon brief — Sales Jordan (PDF)
- 📋 Judging grid (Notion template)
- 🧰 Starter repo (GitHub)
- 📝 Team charter template (Google Doc)
- 🎯 Pitch deck skeleton (Slides)
Links unlock for registered participants. Resources are also re-sent in the 24h reminder email.
Who should attend
- Anyone registered or considering registering for the Brussels hackathon.
- Builders, designers, sales ops, and PMs welcome.
The 7-day journey
- Sun, July 5 — Prep workshop (this session)
- Mon → Fri — Build sprint with your team
- Sat, July 11 — Hackathon day in Brussels: ship, demo, win
Format
- • Live walkthrough: what counts as an agent vs a workflow
- • Build session: write your first agent job description
- • Ship & share: deploy a working draft and review with peers
Who this is for
- • Marketers ready to move beyond prompts and chatbots
- • Founders & operators who want to run leaner with AI teammates
- • Anyone building or shipping their first marketing agent
Admissions
Free and open to all builders. Spots are limited — enroll below to lock in your seat and receive the bonus 4 ready-to-use marketing agent job descriptions.
Bonus: 4 ready-to-use marketing agent job descriptions
Enroll above to unlock the downloads.
- Content Repurposing Agent
Turn 1 long-form asset into a multi-channel content package in 24h.
- Inbound Lead Triage Agent
Enrich, score, route and answer every inbound lead in under 5 minutes.
- Campaign Brief Builder Agent
From a one-line idea to a complete, reviewable campaign brief in 30 min.
- Customer Story Scout Agent
Surface 3 case-study-ready accounts every week from product + support signals.