Prep Workshop — How your marketing team can adopt AI in one day
About this workshop
A practical guide to building AI teammates + 4 ready-to-use marketing agent job descriptions. We're all hearing the word "agent" more lately. If you read LinkedIn, you'd think most marketing teams have 100 agents doing 90% of the work and live inside Claude Code all day. In reality, many marketers are still figuring out the difference between workflow automation, chatbots, copilots, and agents — and the vast majority are just dipping their toes in agent building, with mixed results. No matter where you fall on this spectrum, the time is now to get a handle on how AI can actually automate work for you. Agents represent a real shift in what AI can do, and every marketer should be learning to build them right now. Agent-building can be a frustrating, compute-draining process, but things are improving fast. The gap between teams that figure this out and those that don't is about to get very wide, very quickly. Agents run work on your behalf, in the background, without you initiating every action. An agent monitors your competitors overnight and drops a report in Slack by morning. It watches for job changes at your target accounts and drafts outreach before you've had coffee. It takes your webinar recording and turns it into five draft LinkedIn posts without you asking. If you've been following the "Gen Marketer" thinking, you understand why: marketers need to use AI to move with more velocity, learn faster, and run leaner — so you can focus your time on work that stands out from the increasingly noisy pack. In this workshop — Build your own marketing AI agent "teammates": • What is an agent? How is it different from an automated workflow? Can't Claude just do all of this? • How to build an agent you actually ship by thinking in job descriptions, not prompts. • 4 agents every marketing team should create, plus ready-to-use job descriptions you can plug into your agent builder of choice.
Why this workshop, why now
We're all hearing the word "agent" more lately. And if you read what's on LinkedIn, you'd think every marketing team already runs on a swarm of autonomous AI workers. The reality on the ground is different: most teams are still copy-pasting prompts into ChatGPT, stitching Zapier flows, and calling it "AI."
The shift from prompts and workflows to real agents is the biggest leverage move a marketing team can make in 2026. Agents don't just answer — they own a job, follow a process, use tools, and ship work. Hiring your first one is a skill, not a tool purchase.
This session is a practical guide to building AI teammates: how to think about them, how to scope them, and how to ship one that actually earns its seat on the team.
What you'll learn
- What an agent actually is — and how it's different from an automated workflow
- Why "can't Claude just do all of this?" is the wrong question
- How to build an agent you actually ship by thinking in job descriptions, not prompts
- The 4 agents every marketing team should hire first
- Plug-and-play JD templates for each one, ready for the agent builder of your choice
The 4 marketing agents you'll meet
- Content Repurposing Agent — Turn one long-form asset into a full multi-channel package in 24h.
- Inbound Lead Triage Agent — Enrich, score, route and answer every inbound lead in under 5 minutes.
- Campaign Brief Builder Agent — From a one-line idea to a reviewable campaign brief in 30 minutes.
- Customer Story Scout Agent — Surface 3 case-study-ready customers every week from product + support signals.
Each agent ships with a full job description you can download and paste into your agent builder.
Who should attend
- Marketers who want to stop "prompting" and start hiring AI teammates
- Founders and operators rebuilding their marketing org around AI
- Heads of content, demand gen, brand or customer marketing
- Anyone who wants to ship their first production agent this month
Format
- • Live walkthrough: what counts as an agent vs a workflow
- • Build session: write your first agent job description
- • Ship & share: deploy a working draft and review with peers
Who this is for
- • Marketers ready to move beyond prompts and chatbots
- • Founders & operators who want to run leaner with AI teammates
- • Anyone building or shipping their first marketing agent
Admissions
Free and open to all builders. Spots are limited — enroll below to lock in your seat and receive the bonus 4 ready-to-use marketing agent job descriptions.
Bonus: 4 ready-to-use marketing agent job descriptions
Enroll above to unlock the downloads.
- Content Repurposing Agent
Turn 1 long-form asset into a multi-channel content package in 24h.
- Inbound Lead Triage Agent
Enrich, score, route and answer every inbound lead in under 5 minutes.
- Campaign Brief Builder Agent
From a one-line idea to a complete, reviewable campaign brief in 30 min.
- Customer Story Scout Agent
Surface 3 case-study-ready accounts every week from product + support signals.